IT’S EASY BEING GREEN
our cleaning products must be:
WITHOUT EXCESSIVE ADVERSE IMPACT ON OUR HEALTH AND WELL BEING.
SAFE FOR BABIES AND PETS THAT PLAY ON (AND SOMETIMES EAT OFF OF!) THE SURFACES WE CLEAN. OUR SMALLER FAMILY MEMBERS ARE SOMETIMES EXTRA SENSITIVE.
FULLY BIODEGRADABLE, WITH MINIMAL ADVERSE IMPACT ON OUR WATER SYSTEMS AND PLANET.
FREE FROM FRAGRANCE. NOT ONLY BECAUSE OF SENSITIVITIES, BUT WE NEED EACH INGREDIENT TO HAVE A FUNCTIONAL PURPOSE. IF IT HAPPENS TO LEND A PLEASANT SCENT, THAT'S JUST A BONUS.
PACKAGED IN TRULY RECYCLABLE CONTAINERS. A LOT OF PLASTIC IS NOT RECYCLABLE. PAPER CARTONS ARE PLASTIC COATED. WE PREFER ALUMINUM, WHICH IS INFINITELY RECYCLABLE WITHOUT LOSING INTEGRITY.
our cleaning products must be:
WITHOUT EXCESSIVE ADVERSE IMPACT ON OUR PERSONAL HEALTH AND WELL BEING. WE'RE EXPOSED TO A LOT OF PRODUCTS FOR PROLONGED PERIODS! WE WANT EVERYONE TO BE SAFE AND COMFORTABLE.
SAFE FOR BABIES AND PETS THAT PLAY ON (AND SOMETIMES EAT OFF OF!) THE SURFACES WE CLEAN. OUR SMALLER FAMILY MEMBERS ARE SOMETIMES EXTRA SENSITIVE.
FULLY BIODEGRADABLE, WITH MINIMAL ADVERSE IMPACT ON OUR WATER SYSTEMS AND PLANET.
FREE FROM FRAGRANCE. NOT ONLY BECAUSE OF SENSITIVITIES, BUT WE NEED EACH INGREDIENT TO HAVE A FUNCTIONAL PURPOSE. IF IT HAPPENS TO LEND A PLEASANT SCENT, THAT'S JUST A BONUS.
PACKAGED IN TRULY RECYCLABLE CONTAINERS. A LOT OF PLASTIC IS NOT RECYCLABLE. PAPER CARTONS ARE PLASTIC COATED. WE PREFER ALUMINUM, WHICH IS INFINITELY RECYCLABLE WITHOUT LOSING INTEGRITY.
SO WE CREATED OUR OWN BRAND, CALLED ETHIC.
CLEANSE CONCENTRATE
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Our all purpose is about as green as it gets. We combine a blend of plant-based surfactants with a touch of mineral-binding agent to create a powerful but safe cleanser for use anywhere and everywhere. We carefully balance the pH for shelf life and stability without the need for synthetic preservatives. Biodegradable and fragrance free. Contains: water, decyl glucoside, caprylyl/capryl glucoside, sodium bicarbonate, sodium gluconate, citric acid.
scrubbing powder
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Nature just does it best! Limestone comprises the base of our scrubbing powder, providing an effective, mineral-based abrasive for non-porous surfaces such as stainless steel, porcelain, and glass. Sodium carbonate and sodium bicarbonate boost cleaning power, while a gentle, biodegradable surfactant helps lift away grease and grime. It’s tough enough to go to town on stubborn messes without relying on harsh abrasives or chlorine bleach. Not for use on porous, delicate, or finished surfaces. Simple ingredients, all biodegradable: calcium carbonate, sodium bicarbonate, sodium carbonate, citric acid, sodium lauryl sulfoacetate, sodium citrate.
polishing oil
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Our polishing oil is a simple, two-ingredient blend of MCT oil and plant-derived squalane that restores a little life to tired, weathered surfaces. It can be used on stainless steel, wood, and many other finished metals to replenish oils, deepen and even out color, and leave surfaces looking richer and more cared for. It’s especially satisfying on weathered surfaces that have become dull, dry, or faded—bringing back some of their original depth and luster without leaving behind a heavy, greasy coating. A little goes a long way! Ingredients: MCT oil, squalane. Biodegradable and safe for homes, bodies, and planets!
glass cleanser
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Crystal clear without the unnecessary stuff. Our glass cleaner uses plant-derived ethanol to quickly dissolve fingerprints, grease, and everyday grime while evaporating quickly for a streak-free finish. A small amount of caprylyl/capryl glucoside helps lift oils and dirt, while citric acid and sodium gluconate help manage mineral residue and hard-water deposits. The result is a simple, effective formula that leaves glass, mirrors, and other smooth surfaces clean and clear without relying on ammonia or harsh solvents. What's inside: ethanol, aqua, caprylyl/capryl glucoside, citric acid, sodium gluconate.